Johnnie Walker teamed up with Wellington-based craft soda company Six Barrel Soda Co on a new range of whiskey highball syrup mixers. They launched the co-branded soda offering to 45 hospitality on-premise outlets. Six Barrel Soda Co was the ideal partner for Johnnie Walker (distributed by Lion NZ) as they have a reputation for quality and innovation. Werk was tasked with creating photography and video content for Lion NZ and Six Barrel Soda Co to use for marketing and promotional purposes.
These highball cocktails brought quality centre stage – Johnnie Walker Red and Black label paired with innovative flavours made from real ingredients including lemon, ginger, elderflower, peach tree and green tea. The photography and video content needed to reflect the brand positioning of Johnnie Walker and Six Barrel Soda Co, with attention to detail and a premium aesthetic.