Updates

Photo of a smiling woman dressed in bright colourful yellow and azul brazilian batucada outfit at CubaDupa in Wellington New Zealand

Werkmates Episode 4: Drew James from CubaDupa

Benjamin Johnson

Delve into the vibrant world of CubaDupa as we chat with Drew James about producing an arts festival for 100,000 people.

Werkmates Episode 3: Nick Lyford from Rembrandt

Dive into the world of style and legacy with our latest episode featuring Nick Lyford, the marketing maestro behind Rembrandt.

The Power of Purpose: Why a Brand Workshop is Essential in Today's Market

Consumers pick and choose the brands they want to do business with based on whether or not they connect with them. So what draws us to choose one brand over another, and how can you make a lasting impact?

Illustration of a woman holding a guitar in one hand and a phone in the other, singing.

Still Hesitant to Try TikTok? Here’s Why Your Brand Should.

TikTok offers a lower cost per acquisition and higher click-through rates than almost any other channel, making it an incredibly attractive option for advertisers. But some brands remain unconvinced.

Vibrant illustration of a man standing in front of screen displaying analytics dashboard and marketing data

RescueMetrics: Using data to gain the upper hand over your competitors

Has iOS 14 tanked your tracking? Here’s what we’ve been using to stay ahead of the curve.

Werkmates Podcast: Episode 2 with Nick Clark from Flight Coffee

From Roasting Coffee and Sparkling Cold Brew to the Metaverse

Vibrant illustration, sustainable and ethical consumerism, clothing and homeware store, two alternative females with floral pattern clothing

Werkmates Podcast: Episode 1 with Rose Hope from Crushes

How to build real community around ethical and sustainable consumerism with Crushes

Vibrant pink, red and blue illustration of female in foreground sitting at desk with laptop with an artificial intelligence being in background

AI and the Future of Human Creativity: Harnessing the Power of DALL-E, ChatGPT & Midjourney

Benjamin Johnson

Humans have made their mark on the earth by learning to master, wield and leverage increasingly complex tools. First it was sticks and stones. Now it's AI-driven technologies.